Cole Shihan Start your free trial →

Run your own AI agency. From anywhere.

For anyone who sees the AI rush and wants in, on their own terms. Technical or not. A new business model every month, and a plan that tells you what to do each day to get paid for it. We start with the easiest one: websites.

Cole Shihan working on her laptop in a café
$6,350The first website I sold, built with AI. Ten days, start to finish. No audience.
12
business models. One a month
1
task a day. You always know what's next
30
days to your first paying client. That's the target
Start your 7-day free trial →

Free for 7 days. Then $149 a month. Cancel any time.

Maybe you use AI every day. Maybe you've only watched other people cash in.

Either way, nobody's paid you yet. Nobody showed you the part where someone hands you money. That's all this community is for.

See what's in it →

My numbers, not a promise

86 proposals. 6 clients. $20,276.

My last 90 days on Upwork. 86 proposals. 16 viewed. 9 interviews. 6 hires. $23,006 gross. $20,276 after fees.

I spent $779 to get it. That's $9 a proposal. Each one ended up worth $267.

You won't need 86. By the end of month one, you'll have sent more than I did.

Upwork proposals, last 90 days: 86 sent, 16 viewed, 9 interviews, 6 hires
My Upwork proposals screen, last 90 days.

It still works. My first day back on Upwork in September, one application got an offer in 39 minutes.

I'm not teaching what I used to do. I'm teaching what I did this week.

Before anything else

More knowledge isn't your problem. Getting paid is.

You've watched the videos. You've saved the prompts. Maybe you've even built something. More knowledge won't get you paid. A buyer will.

Claude does most of the building now. About 90% of your time goes on finding and talking to clients. So that's what we teach. Where to look. What to say. How to close.

By the end of month one, you'll have pitched more businesses than most new businesses do in their first year.

A course teaches you the skill. This tells you what to do today to get paid for it.

What you actually get

Everything you need to get paid. And someone who's still doing it.

Inside the Skool community
  • "I don't know what to do today." A 30-day plan, every month, for 12 months. One task a day
  • "I don't know who to sell to." The Lead Machine. Your own list of businesses, from about $1.50 per 1,000
  • "I don't know what to say." The Reply Library. My winning proposals, and the replies that get the call
  • "I'm stuck on this reply." The Weekly Live Call. Bring it, and we fix it live
  • "What's working right now?" The Sell Playbook. Kept up to date
  • "Then what?" A new business model every month. Websites, then funnels, then content systems, then more
  • "I'll quit by week two." The community. Everyone posts their number every day. Me too
  • "Who do I ask?" Me. Not a support desk. Me, most days
Yours from day one
  • Every past month's lessons. Join late, miss nothing
The part that makes this different

You're not building a business. You're running one I already built.

Most programmes make you invent everything first. Your niche. Your service. Your price. Your audience. That's weeks gone before you could make a dollar.

We skip all of it. It's called the Model Stack. Every month you get a business model I've already sold. How I sold it. How I'm selling it now. You copy the process.

  • What you sell is chosen. Websites first, built in Claude Code
  • Where you find buyers is chosen. In month one, Upwork, cold email and people you know. More ways get added as you go
  • What you say is written. The real messages and proposals that got me paid, including the $6,350 one
  • What you charge is decided. I'll tell you when to raise it

Want to change it? Great. After someone has paid you. Then you'll actually know something.

Month one

Thirty days. One number a day.

Day 1Set up. Claude Code, your domain, your email, your cold email engine.
Day 2Your first win. Three real websites for real local businesses. A portfolio before you've sent a message.
Day 3Your pitch template, and five practice runs. That's all the learning.
Day 4You start reaching out. Upwork, people you know, and from week two, cold email.
By week twoFirst replies. Katie had her first client conversation in her first week. By day 14, she had a client.
Every pitchSomething made for that business. What you'd fix on their site, named. That's what wins the job.
By day 30Hundreds of businesses have heard from you. My first client took 28 tries.

Why websites first? Everyone needs one. They're the easiest thing to sell. And Claude builds one in hours.

The website is the first rep. Not the destination.

The twelve months

One business model a month.

Every month you add one more thing to build, and one more thing to charge for. That's how an agency grows. Each month comes with its own 30-day plan.

Month 1Websites. The easiest thing to sell
Month 2Funnels and lead capture. People visit their site and nothing catches them
Month 3Content systems. Now there's a funnel, and nothing feeding it
ThenA new one every month. Reactivation, chat, call agents, ads, and your own thing

Here's the part people miss. It's the same client.

Month one, you build their site. Month two, you fix that it catches nobody. Month three, you fill it. You don't need a new client every month. You become worth more to the one you have.

By month twelve you're not selling a website. You're selling the whole system, to clients who already trust you.

And you don't pick a niche on day one. You can't. You haven't done the work yet. Do twelve, and you'll know which ones you're good at.

Join any month. You start at month one, and every past month stays inside.

People who aren't me

In their own words.

Our founding members came from the US, the UK, Ireland, Romania and Australia. Here's what people like them have done.

Kathleen · salon systems

$12,000. Two sales at $6,000 each.

She ran salons for years, so she knew what breaks on a Saturday. She built the system salons need in six days.

Then she sold it. Twice.

James · first client ever, day 10

$1,200. An AI receptionist for a cleaning business. Applied on their fourth day of sending.

They guessed $500. After the call they asked for $1,500. The client balked. They settled at $1,200, plus a video testimonial.

"I had no idea what I was doing on that sales call. I fumbled over my words."

They closed it anyway. First client of their life.

Nicole · month two

$7,100 in August. $3,000 more than the month before.

40 applications · 9 viewed · 3 interviews · 2 hired · $610.33 spent on Connects

Their note: "This month I was mostly focused on client delivery. I need to prioritise outreach also." That's month two. Get busy delivering, and your sending drops. Keep sending.

All three started where you are.

And here's week one. First replies, in their own words.

Cristi · first prospect

"I got my 1st one after finishing a concept site for a family member who has a small business and no website. I built one and send it to him to review and he was so impressed will discuss more."

Katie · day 8

"So yesterday I had my first ever conversation with a potential client who is still deciding it seems. I also woke up to a reply to another proposal I made but not heard anything back from that one yet."

Then the first paid wins. Two founding members, on the same day.

Katie · first client ever, day 14

Work through to the end of the year. Holiday postcards, and the landing pages that go with them. It came from her second day of sending proposals.

The job post didn't say much. So she sent two of her case studies with the proposal. They asked for postcard examples. She didn't have any, so she made two for their brand.

"They said that was exactly the kind of proactive approach they were looking for."

They wanted it made in Figma. She'd never used it. She learned it in an hour, with Claude. First client of her life.

Parveen · first paid website

£150. From a business she'd already built a site for, as a case study.

They talked through the changes and worked to the owner's budget. There may be monthly upkeep too.

"I wanted a real website in my portfolio so over the moon with that!" The case study became a client.

Start your 7-day free trial →

Your week one starts the day you join.

The First Client Guarantee

Do the month. If nobody has paid you by the end of it, the next month is on me.

Four things get checked. All four are already in your log, so there is nothing to submit and nothing to argue about.

  1. You posted your number on 26 of the 30 days. That allows four missed days, because life happens
  2. You finished the month's lessons
  3. You shipped your practice build and posted it
  4. You sent every application your daily lessons asked for

No judgement calls. Nobody has to decide whether you really tried, because the log already says.

I'll be straight about why it's built this way. You've bought courses before and not finished them. So have I. Tying the money to doing the work, rather than to buying, is the version that fixes that.

And that's on top of the 7-day free trial.

Is this for you?

This is for you if…

  • You see the AI opportunity and want a piece of it, technical or not
  • You've tried online business for a while, but the sales never came steadily
  • You want a business you can run from anywhere, not another job
  • You can give it two hours a day, most days
  • You can spend a little each month on the tools that find clients
  • You'd rather be told what to do today than work it all out alone
It's not for you if…
  • You want passive income, or money without the work
  • You have twenty minutes a day
  • You want to learn everything before you talk to a single business
Join now and you also get

A bonus that gets you seen faster.

  • The Application Engine. Send your first 60 applications by hand, and you unlock the Claude skill that writes the next ones with you. Paste in a job. Get three versions of your application, your video script, and a one-page plan for that job. Why wait for 60? By then you can tell when it's wrong
The price

One client can pay for the year.

A first website sells for $500 to $1,500. James's first job was $1,200. At $149 a month, that pays for about 8 months. Mine was $6,350. That's over three years.

Membership
$149 a month

That's under $5 a day, and your price never goes up.

Try it free for 7 days. Cancel before day 7 and you pay nothing. After that, cancel any time. No contract.

Start your 7-day free trial →

Free for 7 days. Then $149 a month. Cancel any time.

What I need from you

Two to three hours a day. Every day, for thirty days.

Each pitch takes five to ten minutes once you have the template. By week three it's about an hour a day.

Anything that doesn't get you to client number one is cut. Two hours is the floor. Three is a good day. Twenty minutes won't work, and I'd rather you knew that now.

One rest day a week is fine. Two isn't. You send ten today. Nothing. Ten tomorrow. Nothing. On day nine, someone replies to the one from day four. Stop for three days and you lose the momentum that was about to pay.

Two hours a day, for a business you own.

Things people actually ask

I've bought courses before and never finished them.

Same. That's why the guarantee is tied to doing the work, not to buying.

I'm not technical.

Claude Code does the building. You tell it what you want in plain words. You'll have a real page by day two.

Is this an Upwork course?

No. Upwork is one way to find clients. In month one you also learn cold email, and selling to people you know. More ways get added as you go. A lot of people get their first yes on Upwork, so we start there.

Can I cancel?

Any time. And the first 7 days are free. Cancel before day 7 and you pay nothing. Twelve months is how long it takes to get good. You're not locked in.

Can I do this around a full-time job?

Yes. Two hours a day is the plan. Lots of our members have jobs, kids, or both.

Does it work outside the US?

Yes. We have members in the UK, Ireland, Romania and Australia. Upwork and cold email work from anywhere, and your buyers can be anywhere too.

What else will I pay for?

A Claude plan, from about $20 a month. Upwork Connects: plan on $200 to $400 in month one. Mine cost about $9 a proposal, and each one ended up worth $267. Cold email: mailboxes from about $39 a month, a sending tool from $47, and a few domains. Lead lists: about $1.50 to $11 per 1,000. Freelancer Plus is optional, $19.99. Current prices are in the community, with the date on each.

What happens after twelve months?

Keep going if you want. There's a new thing to sell every month. By then you're answering the questions, not asking them.

Why you?

I'm not a teacher who used to do this. I sent ten applications this morning. Seven years running an agency. 40+ clients. Still on Upwork today.

Your move

Try it for 7 days. Free.

Do the first week. Build your three sites. Send your first pitches. If it's not for you, cancel before day 7 and you pay nothing.

Start your 7-day free trial →

Free for 7 days. Then $149 a month. Cancel any time.